The Alchemy team are in Brussels this week working with international law firm White & Case on their New Associates Orientation Program. This is the third year running we have worked with White & Case delivering Commercial Break – a brand awareness, communication and team building exercise where groups create professional commercials about the firm. The team are getting very excited – I think we love it as much as the participants!

We are delighted to have teamed up with Olympic Bronze medallist rower and 2012 Gold medal hopeful Stephen Rowbotham. Stephen joins explorer Matt McFadyen and endurance swimmer Ben McGuire as speakers in Alchemy’s Real People series to be launched in June.

Capsized on a sailing trip to Antarctica? Tick. Fought off Polar bears in the Arctic? Tick. Led a PWC partner to the North Pole? Tick. Spent 55 days trekking 1,200km from the edge of the ice to the South Pole? No?! Feel like doing the whole thing totally alone? Well why not?! Matt is simply not made out of the same mould as the rest of us. Whereas normal people view a half hour run as getting close to the peak of physical endurance, Matt continues to push himself to achieve ever more incredible feats. His planned expedition to the South Pole will leave in 2011. If you have $30,000 and fancy meeting him there let us know and we can put you in touch!

The super cool website for Shrek Forever After is now live! Click here to sign your own pact with Rumplestiltskin and check out the awesome HD trailer for the film. The film hits UK cinemas in July 2010.

Alchemy delivered another exciting end of year event for commercial property company Marcol. “Marcol Divas” was inspired by the popular West End show, Priscilla Queen of the Desert, and was a colourful, hilarious evening with themed show and team elements. Supported by professional performances from some of the musical’s stage stars, teams were tasked with styling their own Marcol Diva (a trainee drag queen) over a series of activities, culminating in a final showdown before a panel of judges.

This adventure-packed children’s movie set in the mythical world of burly Vikings and wild dragons is hitting screens in the UK from 31st March 2010! Alchemy has created the competition prizes for the worldwide promotion of the film so keep your eyes peeled for the exciting adventure you could be taking your family on! Check out the trailer here.

Alchemy is delighted to announce the winners from the Brand Piano young female entrepreneurs initiative. Announced at a special event during Global Entrepreneurship Week, the four winners were ecstatic after an intensive four-week workshop and mentoring programme, in which Alchemy MD, Claire Morton was a mentor. In first place was Raw Love UK, a Streatham company promoting the benefits of eating foods in their raw state. In second place was the not-for-profit youth arts organisation - the London Urban Arts Academy aimed at getting youth off the streets and into music. Third place was split between Lisette And The Fox – a vintage / young designers clothing company and Bosom Buddy – a home lingerie service specialising in women with larger busts. All winners receive financial and on-going mentoring to take their fledgling businesses to the next stage. Congratulations girls! Read the Lambeth Council's Press Release

We are excited to announce that we have won the pitch to deliver the international prizing promotions for the fourth Shrek movie – Shrek Forever After. We can’t say anymore right now but suffice to say the movie sounds awesome, the prize packages are out of this world and we can’t wait for its release in July next year!

Alchemy hit the Big Apple last month to deliver the Race the Doomsday Clock event for 40 lucky prize winners. The event was the culmination of an international prize promotion for the film Watchmen which was released in March. Prize winners from around the world flew to New York to participate in the race which involved them carrying out forensic work at a crime scene, surveillance from helicopters and getting up close and personal with characters from the film. Click here to see what our prize winners got up to.

Alchemy is delighted to be involved in a new Lambeth initiative to provide mentoring to the borough’s fledgling female entrepreneurs. Under the Brand Piano banner our MD Claire Morton has joined with Jeanette Pritchard from JP Creative and Katie Perrior from iNHouse PR to run a series of workshops showing participants how to create a brand, engage with their audience through live events and take advantage of publicity opportunities. The initiative is being run in conjunction with Lambeth Council and the Princes Trust. For further information and to find out how to participate please contact Claire.

Eddie Murphy is back! Imagine That is released across the UK today and Alchemy have created the promotional prize concept to promote the film. The promotion will be run through Asda with an exciting family campervan trip to beautiful Yellowstone Park to be won.

Paramount’s edge-of-seat action film starring Sienna Miller was released today across the UK. To promote the film internationally Alchemy created a multi-destination competition prize designed to put prize-winners in the shoes of the GI JOE operatives – entrants had to choose their favourite mission from diving between tectonic plates in Iceland, training with a Samurai Master in Tokyo or living like a Baroness in Paris.

Last night was the wonderfully glitzy UK premier of Transformers 2: Revenge of the Fallen in Leicester Square. The beautiful people were out in force on the red carpet...as were Claire and Steph feeling rather un-polished in contrast! The film is even more action packed than the first with real character development from the transformers and some incredible animatronics. Alchemy has worked with Paramount to creat competition prizes to help promote the film in 20 countries around the world. More information to follow soon.

The sun is shining and summer is here...which means it is time to turn your thoughts to summer parties and team events! In a response to demand we have devised a series of new energisers that focus on value for money and maximum impact. Click here to Be Inspired...

Following on from our success at the Lambeth Business Awards we were very excited to make the final in two categories at the prestigious South London Business Awards. The company was up for an award for Best Small Business and our MD Claire Morton was a finalist in the Best Entrepreneur category. Although we didn’t win this time we were incredibly proud to have reached the final against stiff competition and spent a fantastic evening at Crystal Palace Football Club celebrating the success of South London businesses.

The new Star Trek film is receiving rave reviews everywhere - if you haven’t already seen it you should get down to the cinema ASAP! To help promote the film around the world Alchemy is working with Paramount to give 10 lucky winners the sensation of floating in space as they go “Zero G” in Las Vegas. The UK promotion is being run in conjunction with Toshiba: www.toshiba.co.uk/star-trek/competition.php

The much-anticipated film Watchmen is released today in cinemas across the country. Alchemy has created the prizing concept for Paramount's international promotion of the film which is being used to generate media coverage in 19 countries around the world. The UK promotion is taking place in conjunction with Cineworld cinemas: https://www.cineworld.co.uk/competitions/21

In a magical evening at the Brit Oval we were delighted to be presented with two awards: Best Cultural and Creative Business, and Best Young Entrepreneur. The awards have topped off a fantastic year for us and it was wonderful to receive public recognition of our work. It was also a very inspiring and positive event celebrating the innovation and success of Lambeth’s businesses despite the economic downturn. We have been automatically entered for the South London Business Awards so fingers crossed again!

Alchemy is delighted to have been chosen as a finalist in three categories of the Lambeth Business Awards: Best Cultural and Creative Business, Best Woman in Business and Best Young Entrepreneur. The awards have been developed to reward and celebrate Lambeth’s vibrant and dynamic business community and are run in conjunction with South London Press. We’re keeping our fingers crossed for success at the Brit Oval on 24th February when the winners are announced!

In true Christmas spirit and as part of Alchemy's growing Corporate Social Responsibility commitment, the Alchemy team has been volunteering with the charity Kids Company to help organise and run Christmas parties for three primary schools in central London. Kids Company is a fantastic charity providing emotional, educational and financial support to vulnerable inner city children and young people and it has been selected as Alchemy’s charity for 2009. For more information about Kids Company please see www.kidsco.org.uk.

Claire Morton has been asked to speak at the forthcoming Legal Education and Training Group Conference on the subject of effective teambuilding events for lawyers. She will be drawing on her experience designing such events, as well as her time working as a lawyer, to give tips on how to engage with a challenging audience, how to choose the right event and how to maximise return on investment. If you would be interested in receiving the workshop materials please get in touch.

We are very excited to welcome Matt back to Alchemy after his recent series of speaking engagements in Australia. The youngest Australian to ski unaided to the North Pole, Matt will be continuing to deliver his successful formula of inspirational teambuilding based around his experiences on the ice. He is next in action at the Legal Education and Training Group conference on 14 November. Click here for details of Matt’s North Pole Expedition team programme, or get in touch to find out more.

We have never taken clients skydiving or abseiled into company meetings, and we don’t spend our weekends bungee jumping... We decided earlier this year to change our name to something that truly reflects what we do, and the values that set us apart from our competitors. Adrenalin will therefore officially change its name to Alchemy on the 1st November 2008. Alchemy means “the transmutation of base metals into gold” and we identify with the idea of turning the ordinary into the extraordinary both through our creative ideas and our seamless delivery. Please do get in touch if you have any questions.